The History of New Balance

In this article, we’ll look at the history of New Balance and why you should stock them at your store.

The Early History of New Balance

The story begins in 1906, when William J. Riley founded the New Balance Arch Support Company. Based in Boston, Riley's goal was to improve people's comfort through custom arch supports inspired by the balance of a chicken's foot. For decades, New Balance focused solely on making orthopaedic products. The history of New Balance shoes didn’t properly kick off until much later, but these early foundations built a strong legacy in foot health and precision fit.

From Arch Supports to Athletic Shoes

In the 1960s, New Balance released the Trackster, the first running shoe with a ripple sole and available in multiple widths. It was revolutionary, and marked the brand's move into athletic footwear. Track teams and runners embraced the model, helping New Balance shift from a niche orthopaedic brand into a serious contender in the world of New Balance athletic shoes. This transition was the first major leap in the history of New Balance shoes.

Running to the Forefront of The 70s–80s Fitness Boom

During the 1970s fitness boom, New Balance emerged as a go-to for serious runners. With models like the 320 and the 990, New Balance shoes became known for their superior fit and performance. The brand’s wide size offerings and quality construction earned a loyal following. It wasn’t long before "New Balances shoes" were seen everywhere from marathon starting lines to weekend jogs.

Unlike competitors who offshored production, New Balance doubled down on domestic manufacturing. Many of its core models are still made in the USA or UK. This commitment to craftsmanship and ethical manufacturing set New Balance apart. It’s a brand that stands for fit, function, and integrity, a message that has remained consistent throughout the history of New Balance.

Expanding to New Balance Clothes and Lifestyle

As the brand grew, so did its range. Today, New Balance clothes include everything from performance apparel to streetwear essentials. Collaborations with designers and artists have helped the brand find a home in both gyms and fashion editorials. It's no longer just about shoes, New Balance is a full lifestyle brand.

New Balance has carved out a unique space in culture. Its collaborations with names like JJJJound, Aimé Leon Dore, and Stone Island have helped it move beyond sport into fashion. These partnerships have brought fresh eyes to the brand, turning heritage models into must-haves for sneakerheads and stylists alike.

Stocking Wholesale New Balance from Bundlex

New Balance has expanded far beyond its Boston roots. With a strong presence in global retail and online, the brand is also a major player in the B2B space. Wholesale New Balance shoes are now available in stores across Europe, Asia, and beyond. Its steady global growth reflects not just demand for its products but trust in its values.

For retailers looking to bring New Balance to their shelves, Bundlex offers a streamlined way to access wholesale New Balance shoes and apparel. As an off-price B2B marketplace, Bundlex connects retailers with premium branded stock, including New Balance, at competitive wholesale prices.

Why stock New Balance with Bundlex?

Access to certified original New Balance stock at wholesale prices Fast shipping within 48–72 hours across Europe Flexible order quantities with a low minimum spend Genuine New Balance athletic shoes, lifestyle sneakers, and apparel A simple, digital-first platform for seamless B2B shopping

Whether you're running a fashion boutique or a large retail chain, Bundlex makes it easy to keep up with demand while staying aligned with the latest trends. Stocking wholesale New Balance through Bundlex helps you offer value, quality, and style your customers will trust.

Final Thoughts

The history of New Balance is a story of evolution, from a small orthopaedic brand to a global name in both sport and style. Through every era, one thing has remained the same: a commitment to doing things the right way. And that’s what makes the history of New Balance not just interesting, but meaningful.

FAQs

What do podiatrists say about New Balance?

Podiatrists often recommend New Balance shoes for their support, cushioning, and availability in a wide range of sizes and widths. They are known for accommodating orthotics and providing comfort for people with foot issues such as plantar fasciitis or flat feet.

Is New Balance a luxury brand?

While New Balance isn’t traditionally considered a luxury brand, it has carved out a premium niche through high-quality materials, domestic manufacturing, and exclusive collaborations. Certain collections and models are positioned at a luxury level and are sought after by collectors and fashion enthusiasts alike.

Is New Balance good for walking all day?

Yes, New Balance shoes are designed with comfort and durability in mind, making them an excellent choice for walking long distances. Many models feature responsive midsoles, arch support, and shock absorption, ideal for all-day wear.