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Born in the heart of Amsterdam in 1985, Scotch & Soda has always dressed with a sense of freedom, the kind that belongs to the canals, bicycles, and creative energy of the Dutch capital. What began as a small menswear label has grown into one of Europe’s most recognisable fashion exports, blending laid-back attitude with crafted design.

Founded in Cheltenham in 2003, Superdry fused Japanese-inspired graphics with vintage American workwear and British craftsmanship. This unexpected blend — part streetwear, part premium casual- turned Superdry clothing into a global success story that perfectly captured the energy of the early 2000s.

The story of Vans history begins in Anaheim, California, in 1966. Brothers Paul and Jim Van Doren, along with partners Gordon Lee and Serge Delia, opened a small shop called the Van Doren Rubber Company. What made them different was simple: they manufactured shoes on-site and sold them directly to customers. On the opening day, shoppers picked out pairs in the morning and returned later that afternoon to collect shoes that had just been made.

Why EU laws mean destruction is no longer an option, and how to turn excess stock into profit with Bundlex.

From daring clogs to the revival of thong sandals, 2025 shoe trends are proving to be both eclectic and commercially strong. For fashion retailers, staying ahead of what shoes are popular right now means stocking the right silhouettes and partnering with the right wholesale brands. This summer, shoppers are gravitating toward elevated basics, retro revivals, and bold new hybrids, so your stockist needs to reflect that shift.

When we talk about the history of NIKE, we’re not just talking about a sportswear company. We’re talking about a brand that has shaped performance gear, fashion trends, and cultural moments for more than half a century. Nike is as much about storytelling and identity as it is about trainers and apparel, a global force that began with a handshake between a coach and his former athlete.

So lets’ look at the history of this iconic brand, decade by decade:

What started out as a fixture in Copenhagen’s boutique scene, GANNI has evolved into something of a paradox: a Danish label that doesn’t follow trends, yet consistently shapes them. It’s not quite luxury, not quite streetwear, but something cooler and altogether harder to pin down, a brand that has quietly rewritten the rules of contemporary fashion.

From the shadows of Mont Blanc to high streets and alpine trails across the world, Napapijri has stitched its way into the fabric of modern outdoor fashion. Known for its bold logo, iconic jackets, and adventurous spirit, Napapijri clothing is more than gear; it's a lifestyle rooted in exploration, culture, and craftsmanship.

When you think of New Balance, you probably picture sleek sneakers worn by runners, dads, and fashion insiders alike. But the history of New Balance is more than a story about shoes. It’s a timeline of innovation, cultural moments, and a quiet commitment to doing things differently. From its humble beginnings in Boston to its place on the global stage, the journey of New Balance is one worth telling.

As fashion shifts with the seasons, Spring/Summer 2025 arrives with a mood that feels lighter, more personal, and refreshingly open to reinterpretation. This season, the runways weren’t dominated by any one look but by a spirit of exploration. Designers across the globe embraced softness, individuality, and a willingness to play.

Here, we break down the key Spring/Summer 2025 trends to know, wear, and love now.

The fashion ecommerce world is evolving at a breakneck pace. Between TikTok-fuelled trends, growing demand for personalisation, and rising expectations for sustainability and speed, fashion brands must now operate like media companies, logistics firms, and community builders, often all at once.

In the early 1970s, a New England-based shoemaker introduced a boot that would change the industry forever. Built to withstand brutal winters and tough job sites, the original Timberland boot was never designed to be fashionable. But over the next five decades, it would evolve from a workwear essential to a symbol of hip-hop culture, a streetwear staple, and a favourite of outdoor enthusiasts worldwide.