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From daring clogs to the revival of thong sandals, 2025 shoe trends are proving to be both eclectic and commercially strong. For fashion retailers, staying ahead of what shoes are popular right now means stocking the right silhouettes and partnering with the right wholesale brands. This summer, shoppers are gravitating toward elevated basics, retro revivals, and bold new hybrids, so your stockist needs to reflect that shift.

When we talk about the history of NIKE, we’re not just talking about a sportswear company. We’re talking about a brand that has shaped performance gear, fashion trends, and cultural moments for more than half a century. Nike is as much about storytelling and identity as it is about trainers and apparel, a global force that began with a handshake between a coach and his former athlete.

So lets’ look at the history of this iconic brand, decade by decade:

What started out as a fixture in Copenhagen’s boutique scene, GANNI has evolved into something of a paradox: a Danish label that doesn’t follow trends, yet consistently shapes them. It’s not quite luxury, not quite streetwear, but something cooler and altogether harder to pin down, a brand that has quietly rewritten the rules of contemporary fashion.

From the shadows of Mont Blanc to high streets and alpine trails across the world, Napapijri has stitched its way into the fabric of modern outdoor fashion. Known for its bold logo, iconic jackets, and adventurous spirit, Napapijri clothing is more than gear; it's a lifestyle rooted in exploration, culture, and craftsmanship.

When you think of New Balance, you probably picture sleek sneakers worn by runners, dads, and fashion insiders alike. But the history of New Balance is more than a story about shoes. It’s a timeline of innovation, cultural moments, and a quiet commitment to doing things differently. From its humble beginnings in Boston to its place on the global stage, the journey of New Balance is one worth telling.

As fashion shifts with the seasons, Spring/Summer 2025 arrives with a mood that feels lighter, more personal, and refreshingly open to reinterpretation. This season, the runways weren’t dominated by any one look but by a spirit of exploration. Designers across the globe embraced softness, individuality, and a willingness to play.

Here, we break down the key Spring/Summer 2025 trends to know, wear, and love now.

The fashion ecommerce world is evolving at a breakneck pace. Between TikTok-fuelled trends, growing demand for personalisation, and rising expectations for sustainability and speed, fashion brands must now operate like media companies, logistics firms, and community builders, often all at once.

In the early 1970s, a New England-based shoemaker introduced a boot that would change the industry forever. Built to withstand brutal winters and tough job sites, the original Timberland boot was never designed to be fashionable. But over the next five decades, it would evolve from a workwear essential to a symbol of hip-hop culture, a streetwear staple, and a favourite of outdoor enthusiasts worldwide.

Discover the top 5 wholesale trends shaping 2025, from independent retail growth to B2B e-commerce, DTC expansion, and AI-driven wholesale strategies.

Retail has evolved. Customers no longer shop in a single place; they browse products online, visit stores for hands-on experience, and make purchases across multiple platforms. An omnichannel retail strategy ensures that no matter where or how a customer interacts with your brand, they receive a seamless, personalised, and consistent experience.

What started as a single store selling jeans and records in 1969 has grown into one of the most recognisable names in fashion. For over five decades, Gap Inc. has defined casual American style, pioneering a minimalist, effortless aesthetic that resonates across generations.

Winter fashion isn’t just about functionality; it’s about creating pieces that resonate with men’s lifestyles. For retailers, curating the right mix of men's winter fashion staples and statement pieces is an opportunity to meet demand and stay ahead in the competitive market. Today’s consumers want versatility in their wardrobes—winter wear for men that transitions seamlessly between work, social outings, and the outdoors.

In this article, we’ll look at the top mens fashion winter styles and why they’re essential for your wholesale fashion collection.